New Harbinger Publications

New Harbinger Publications Quick Facts
Main Areas: Psychology, Self-Help, Mental Health, ACT (Acceptance & Commitment Therapy), CBT, DBT, Anxiety, Depression, Mindfulness

For more than thirty-five years, New Harbinger
Publications has brought readers effective, scientifically sound
self-help books that deal with a range of topics in psychology, health,
and personal growth.

Launched by psychologist Matthew
McKay and writer Patrick Fanning in 1973, New Harbinger pioneered a
style of self-help book that has become the standard of today. Fanning
and McKay believed that the job of a self-help book was to teach
readers skills they could use to significantly improve the quality of
their lives. These books might inspire and enlighten in their own way,
but they had to offer real tools for real change. McKay and Fanning’s
writing partnership has yielded a dozen highly successful titles which
have established the model for New Harbinger’s other books.

New Harbinger books teach self-help skills using a unique, three-step approach:

First, they teach ideas and concepts, so the reader understands how and why a particular skill works.
Then they teach skills through series of simple, step-by-step exercises.

Finally, they provide examples of how others do the exercises so that readers can learn by example.

The values of our founders have, since the beginning, directed our
publishing program. We value books that address the real problems of
our readers. We value research-based and clinically proven books,
written by respected, experienced clinical professionals. We value
books that are concise and easy for every reader to understand. Our
dedication to these standards has made us the first choice for general
readers and professionals looking for effective, reliable information
on a range of mental health, medical, and personal growth topics.

All of New Harbinger’s books are grounded in real science, careful
research, and a tradition of empirically validated clinical practice.
Many of our titles are based in cognitive behavioral therapy, a method
which has time and again been proven effective for treating a range of
psychological problems. New Harbinger is also in the vanguard of
developments in clinical practice. We are the leading publishers of
books based in the new “third wave” of behavior therapy. Using
acceptance and commitment therapy (ACT) and dialectical behavior
therapy (DBT), these books combine traditional cognitive and
behavior-therapy techniques with other approaches like mindfulness and
acceptance. The end result is a promising new direction in
psychotherapy that I know your patrons will want to discover.

Although we publish books on familiar subjects like anxiety,
depression, anger, relationships, and aging, we also strive to
recognize new diagnoses and offer self-help strategies based on the
newest research. Even in well-treated subject areas, New Harbinger books are distinguished and respected.

Our titles are widely recommended by therapists, psychiatrists, and
physicians to their patients and clients. The books have received
accolades from reviewers in the health care and publishing industries
alike, and many have remained in print for decades-a testament to their
enduring quality and value.

In the coming years, we intend
to expand our publishing program into several new and exciting areas.
In every endeavor, though, you will always be able to depend on New
Harbinger for reliable, practical, and relevant information about the
topics that interest you most.

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Writing Your Book


Here are a few pages of resources to help you with your project.

Book writing is an exciting, challenging and fun business. I’ve been in this industry for more than 35 years and it was a lot more challenging when I started. Today, …CONGRATULATIONS ON MAKING THE DECISION TO WRITE YOUR BOOK.

Here are a few pages of resources to help you with your project.

Book writing is an exciting, challenging and fun business. I’ve been in this industry for more than 35 years and it was a lot more challenging when I started. Today, there are many courses, support groups (associations and listservs), manuals and a lot of nice authors and publishers.

Book writing, publishing, promoting and selling are changing—for the better! There is a New Model. Now you can break into print faster, easier and cheaper. One part of this revolutionary change is in writing your book.

NO NATIONAL BORDERS. You may conduct research in the world’s largest library (the Internet). The World is your potential market. Because you are selling information (nonfiction) or entertainment (fiction)—not hard goods, you may distribute your eBooks and eReports via the Internet. Your customer benefits from no cost to ship, no import duty, and no sales taxes while getting instant delivery. You can live in paradise and be an author and/or publisher of books.

THE NEW BOOK MODEL is described in detail in my presentations and the latest editions of Writing Nonfiction and The Self-Publishing Manual. For an Executive Summary, see

Gone are the days of manuscript boxes holding boring sheets of paper with double-spaced lines in Courier typeface. Gone too are dull manuscripts without photos and drawings. Today’s manuscripts look like books. In fact, they are books. Manuscript pages look like book pages with single-spaced lines, words that may be bolded or italicized and headers with page numbers.

Listen to Dan Poynter being interviewed on The New Book Model. Go to
And scroll down to “On Air”.

TODAY, AUTHORS “BUILD” THEIR BOOKS; writing is just part of the assembly. Building your book is like building a speech with PowerPoint slides. The computer simply provides you with more visual aids to help you get your point to your reader. Now, in addition to the printed word, you will add digital photos and scanned drawings to your manuscript as you write, pull information from the Web (yes, the World’s largest library is on your desk), add resource URLs to your text, search encyclopedias for background information, art sites for illustrations and quotation sites for quotations. You will draw from all these visual-aid sources as you draft the manuscript.

“I’ve never heard authors say they are sorry they wrote their books, they are only sorry they didn’t writer them sooner.”
–Sam Horn, Author and speaker.

BOOK WRITING TEMPLATE. Before beginning to write, you will set up your book in a binder with frontmatter pages, dividers for each chapter and a backmatter section. You will fill in as much as you have for the title page, copyright page, acknowledgements, about the author, etc. Then you will build the manuscript by filling in the pages. Get the Template for your book f.ree from our Forms Bank at Or go directly to it:
P-47 WN Book Writing Layout Template. 34 pages, 373 Kb.
This is an extremely valuable document and it is f.ree.

For a complete description and more page layout instructions, see Writing Nonfiction. See and scroll down at

EDITING TIP. Save time by submitting your completed manuscript to your copy editor on a Zip disk or rewritable CD. Have the editor make changes on the disk and return it to you. Then re-read the manuscript to make sure the editor improved the copy without making material changes. If the corrections are made to a printout, you will have to enter the changes and then proof the changes. There are too many new opportunities for error.

PRODUCTION TIPS. Now your manuscript grows looking like a typeset book from the start. Then with a click of the mouse, you will convert the word-processing file to Adobe Acrobat PDF and you are ready to send the file to a digital book printer for a small quantity of perfect-bound (softcover) books. If you convert your MS-Word file with a page-layout program, such as InDesign or Quark, the pages will look even better. For information on PDF, see
For information on digital printing, see our InfoKit on Production at

AUTHORS may send their (finished) book to agents and publishers. A finished book is more portable and a nicer presentation than a bunch of loose manuscript sheets.

PUBLISHERS may send (finished) copies to major reviewers, distributors, catalogs, specialty stores, associations, book clubs, premium prospects, foreign publishers suggesting translations and various opinion molders.

OTHER EDITIONS. You can wring more value out of your work by re-purposing your core content into other products. Those versions may be eBooks, audio books, large-print books, articles, special reports, seminars, consulting and speeches.

eBOOKS. The electronic edition of your book will have even more features and benefits than the print version: it may have color, sound, video and hyperlinks. Your e-edition will take up less shelf space, be even less expensive to produce and will provide a richer experience to your reader. See Document 615, pBooks to eBooks at

New computer programs, new printing methods and the Web are transforming the writing, producing, disseminating and promoting of information. Books will never be the same. The winners are author, publishers and readers.

RESEARCHING YOUR TOPIC. How can you get accurate sales figures for other published books? You really can’t. Traditionally, publishers do not publish sales figures. In fact, they boast of the number of books “in print” (and waiting to be sold). The “In-Print” figure shows their commitment to the book—and often the number is inflated. Most books are printed in quantities of 5,000.

Whether you are planning to find an agent and sell out to a publisher or publish yourself, you need numbers. You, or the publisher, need the reassurance of a definable, reachable market. Do this research before you write the book.

Nielsen’s BookScan tries to count book sales. See They operate the first continuous retail sales monitoring service for books, with purchase information representing sales through a majority of the major retailers each week. In a typical week, sales of more than 300,000 different titles are collected, coded and analyzed, producing market information for retailers, publishers and the media. But they cover only 80% of the stores—just 4,500 book retailers and many more books are sold outside these bookstores. You must subscribe to the BookScan service to get the numbers you seek.

In order to qualify your project, you must get an idea of the numbers of prospective buyer/readers for it. You can’t get absolute figures but you can get comparative numbers. Here are the steps. See

A. BOOKSTORES. Visit a couple of bookstores with a notepad. Large stores have a wider selection than small stores. Visit the right neighborhood. For example, downtown stores will have a greater selection of business books while stores in the suburbs will have more books on parenting and relationships. Some stores have special (enlarged) departments for some genres.

Look on that shelf where your book will be. Remember that your book will be compared (shopped) with the books adjacent to it. Look at each book. Think: if someone were to see this book, would they also be interested in my book? Chart the (comparative) books on your pad. Write down the title, subtitle, author, trim size, page count, copyright date, edition, cover type ISBN and price.

B. ONLINE STORE. Log on to a store such as Search for your category of book and set the list for Publication-Date order. Now you will see all of the books in your field from the brand new ones and going back 20 years. Chart the books that are close to your project.

You will find a lot of the same books you found in the stores but the ones in the stores are either newer or selling better; Amazon has space for virtually every book. At Amazon, the readers evaluate the books. Write down how many stars each book is averaging. Amazon also provides the sales ranks; they tell you how the books are selling against each other. Write down the numbers.

For historical Amazon sales data, go to

C. INGRAM. Call the computer at Ingram, 615-213-6803. Follow the voice prompts and punch in the ISBN (found on the back) of any book. The recorded voice will tell you how many books are in each warehouse, what the weekly sales rate is, how many were sold last year and how many were sold, so far, this year. Ingram moves some 55% of the books in the U.S.; these are not absolute sales figures, they are comparative figures.

D. MAGAZINES. How many periodicals serve the group you want to sell to? See
If there are a lot of magazines, there must be a lot of potential buyers for your book. Go to the websites of each magazine and look for the circulation figures. People who subscribe to magazines, do so voluntarily and vote (subscribe) with their money.

BTW, you will send review copies to many of theses magazines and newsletters. Reviews are the least expensive and most effective promotion you can do for your book. Bookmark the sites.

E. ASSOCIATIONS. How many clubs and associations have your potential buyers joined? What is the size of the membership of each organization? Make online searches and see directories such as the Encyclopedia of Associations,

F. STORES. What stores do your potential buyers frequent? For numbers of specialty stores and chain stores, see

You will probably sell more of your books through specialty stores than bookstores. See

For other industry numbers, see

G. EVENTS. Where do your potential buyers voluntarily come together because they have a like interest? What events do they attend? How many are there regionally and nationally? How many people attend? Relevant conventions and other events are good places to sell individual books and to make new dealers.

H. CATALOGS. More than 7,000 catalogs are published in the U.S.; 11.8 billion are mailed each year. See the catalog directories at your public library and You are not interested in “book” catalogs, you want specialty catalogs. For example, match a skydiving book with a parachute catalog. How many catalogs are there in your field? How many copies do they distribute? Record the numbers. You will want to submit your book to these catalogs. See Document 625, Selling Books to Catalogs at

I. GOOGLE PRINT. You can research the texts of many new books through Google’s new program. For information, see

J. STATISTICS BANK. Fascinating numbers on book publishing.

Whether you are selling out to a publisher or publishing yourself, you need numbers. Agents and publishers want figures; you need them too. If you are selling out, put these numbers in your proposal, your agent will think you are a marketing genius.

Total up all these numbers. Now you should have a good feel for what has been published in your area and what hasn’t been done, what is selling and what is not selling, how much you can charge for your book, etc.

GETTING FEEDBACK ON YOUR MANUSCRIPT. One secret to good material is peer review. Smart nonfiction authors take each chapter of their nearly complete manuscript and send it off to at least four experts on that chapter’s subject. They enclose a cover letter that goes something like this: “You are an expert in this subject and I value your opinion. Please make your changes, additions and comments with a red pen. Be brutal, I can take it. I would not ask for your input if I did not want and need it. If you will take part, I will mention your contribution in the Acknowledgments and send you a free copy of the book as soon as it comes off the press” (no, you do not have to pay them) “and here is a SASE. I have a tight deadline.”

Match each chapter to the personal interest and expertise of the peer reviewer. You do not have to know the people you send the chapters to.

What you get back is terribly valuable: They add two more items to your list, they cross out that part you thought was cute but was really embarrassingly stupid, they sometimes even correct punctuation, grammar and style.
When your book comes out, you don’t have to wait for your readers’ reaction because you know the book is right. After all, it has been reviewed and accepted by the best. And, there is another valuable reason for peer review: You have more than two-dozen opinion molders telling everyone about your book-and how they helped you with it.

Factors to Consider When Choosing Preschool Books

Stories and books help people make sense of the world, and kids are no different. Youngsters love to cuddle up with parents or grandparents, look at picture books or pay attention to a favorite tale. Literature provides an avenue for families and teachers to share feelings, emotions and concerns about the kid’s world.

Kids who love books and like listening to them grow into youths and adults who make literature a part of their lives.

As a teacher of young kids, you will often be asked to advise some good books that are developmentally suitable for preschoolers. However, to broaden the child’s awareness, use the following suggestions as a guideline given by early childhood education.

Picture Books Stories
Before kids learn to read, they “read” pictures. Therefore, the choices of books help kids build up their own stories based on previous experiences. As the kid’s first introduction to art, use a variety of illustrations and see which ones have the greatest appeal. Consider these factors.
• Does the book contain large, simple pictures free of disruption? Too many details puzzle youngsters.
• Will an adult enjoy reading the book? Keep in mind that your approach in the direction of reading will manipulate the child.
• Does the book help a child think about good values? Books for kids should not moralize or teach, but a message that cuddles good values can be woven all through in a slight approach.
• What is the recurring quality of the book? That is, is this one the kid will ask for being read to several times?
• Does the language contain rhyming words, funny characters, a motivating plot and a surprise or expected closing?

Non-Fiction Picture Books
covering a wide range of topics, some non-fiction books for young kids provide help with solving problems, such as starting school, a divorce, death in the family, a new sibling, etc. Others give basic information on hobbies, playgroup curriculum, and additional topics. One great rule of thumb: Does the book give a thrilling journey into the world of discovery?

Consider these factors.
• Is the writer knowledgeable about the subject?
• Does the text keep your kid’s interest by being clear and simple?
• Do the illustrations support the text?
• Does the subject matter hold attention for your child?

Reading together is a very special activity to share with a child. With age-appropriate books, children can become enthralled with reading at a young age.

According to teacher training Mumbai Three and four-year-olds have longer attention spans, and may be able to sit for 20 minutes or longer while reading and talking with you about a book. Remember that children in this age group still have difficulty distinguishing between fantasy and reality, so while they will enjoy fantasy books, some fantasies might frighten them.

The preschool years are a period of rapid language development, so now is a great time to add to your child’s book collection with picture books, activity books, and bedtime books that introduce new words and cater to his interests.

With so many books to choose from, you can add to a home or school collection with picture books, activity books, and bedtime books that introduce new words and cater to a child’s interest.

How Short Run Books Are Ideal For First Time Writers

A short run book is great for those authors who are attempting to break into the business and are considering self-publishing. Nicholas Sparks, the publisher of the novel “The Lucky One,” tells of his experiences of trying to find a publisher. Before he was finally recognized, it took many years of rejections and disappointments. During that time, he was frustrated because he felt that the barrier of being accepted by the publishers was the only thing holding him back, and that he could have been famous a lot sooner if he had been given the chance.

Nicholas Sparks is undoubtedly right in his feelings. Many authors who have considered self-publishing have found that they were correct also. Preparing the book themselves for distribution is what numerous writers have done rather than wait on a publishers endorsement. They must eventually establish a distribution channel for their publications, a way for their readers to find them. Often an online bookstore will give them a chance through advertisement and self-fulfillment of the order. In other cases, physical bookstores will be willing to risk some shelf room for a local author. Nevertheless, the first task is to arrange for publishing a short run of books.

Generally large publishing houses have a preferable place they print their books. Exclusive relationships exist between these publishing houses and book printers. They guarantee the work they do and schedules in exchange for the large, guaranteed business. Accepting orders from other sources if often impossible since their time is taken. Even if the work is accepted, it may not be worth it for them to do short orders for an undiscovered publisher that would bring in no more business than they already have.

Printing a run of publications has some setup expenses. With a significant run, these costs can be small. For the typical run of a major release, the amortized setup cost per book could be only pennies. Conversely, the average setup costs for short run books could be about a dollar per book. The final price of the book could be influenced by this cost significantly. Because the book will be self-published from an unfamiliar author without a publishing house, this could be a hindrance due to it costing more. Concerns like these are usually very important and need to be handled by self-publishers. One way to do this is to find a printing house that is willing and able to do the job for a short run book. They will handle the costs and make sure that there are no hidden fees waiting for the client.

Those who accept the job will be the best printing houses for short run books. They will be happy to work with their clients, not treat them like poor cousins. They will give them all of the information they require, as if they were a well-known big run client. Pre-prints are just one of several services they supply, where a few copies can be made showing how the whole run will turn out. This gives the author the opportunity to see the book precisely as it will look. Before giving the printing house the go ahead to perform the run, the author can look over the copies and make changes as needed. They are also prepared to perform the printing in digital format, to accommodate the newest distribution channels.

As a self-publisher, you should definitely contact a printing house that caters to short run books.